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Why is cryptocurrency bad for the environment?

Bitcoin ruins the environment

For many years, I not only mined Crypto but also traded in it. It was lucrative. I thought it was brilliant. I got in early, in 2010 and made quite a lot of money.

However I have now changed my stance on this form of currency. I still deal in Forex, but no longer Crypto Currency. The reason is quite simple. I want a planet Earth for my children to inhabit. If you use Crypto, you are helping to kill the planet.

Why is cryptocurrency bad for the environment?

Let me explain that every Single Bitcoin transaction currently averages a carbon footprint of 549.99 kgCO2.

That figure meant very little to me either, so I sought out a comparison and worked out that if you took your windows laptop (that’s quite telling, I say windows not for example Chromebook which would be quite a bit more efficient) you would spend 91,700 hours watching a Youtube video to expend the same amount of energy.

Let’s convert that into days. That’s 3820.8333 days.

Let’s convert that into years. That is 10.468 years.

That is an awful lot of energy use for a simple financial transaction. How can we morally justify that?

Right now, Bitcoin alone uses the same amount of energy each year as the whole of Finland. That is a country of 5.53 million. I haven’t added every Crypto currency in, but if you did this figure is only getting worse.

In April of 2011, the price of one bitcoin was $1 – I use Dollar even though I’m British as its a good comparison. At time of writing, it’s now $62,973.30 so you can imagine that it’s pulling a lot of greedy people wanting to earn money fast.

How many Bitcoin miners are there?

Slushpool has about 200,000 miners. They have 12% of the network hashrate. Assuming all pools have similar numbers, there are likely to be over 1,000,000 unique individuals mining bitcoins.

Some of these have been found in recent times in abandoned buildings in the UK, bypassing the electric meters. Hundreds of Antminers all linked up, mining crypto. Literally just eating electricity for financial gain.

It is now known that Bitcoin alone has the ability to push the worlds average temperature by over 2 degrees celsious in the next 30 years.

It’s time to stop using Cryptocurrencies for the benefit of our world.

Please do not contact me for information on how to mine or trade Cryptocurrencies, as I am now out of this business.



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Search Engine Optimisation (SEO)

We Built this city on SEO

It could be argued that the manager of the rock band Jefferson Starship gave rise to the world of SEO. Saddened that the official page was not on the first page of search results, but actually the fourth.

The term SEO was certainly being used way before I stumbled upon it around 2003. As early as 1997 marketing businesses were using the words search engine optimisation in February 1997, although most people incorrectly believed it was first used on a spam UseNet post later that year. My point is, depending on your viewpoint, it’s either been around a long time (in terms of the age of the internet) or no time at all (as an actual business)

The first time SEO actually came out as a mainstream “thing” was in 2004, when the contest “Nigritude Ultramarine” was created.

Online Marketing firm, DarkBlue was to award an iPod Mini to the person who earned Google’s top search ranking for the nonsensical term “Nigritude Ultramarine.”

To enter the contest, which ran only for a month, entrants had to become a member of the forum. In addition to the target phrase, entrants had to display a custom DarkBlue competition logo on their site. It was in itself a form of self SEO by demanding entrants link back to their site, and it worked. For a small price of an iPod Mini, DarkBlue received huge gains in traffic for many years afterwards and many more SEO contests were spawned, starting what we now know as SEO.

As search engines evolved more complex algorithms, the tactics changed from merely acquiring backlinks and the newly developing industry became more cut throat, with a lot of snake oil salesmen getting in on the act, promising you the earth but often delivering little.

I don’t divulge how I work, however I keep abreast of what works, what doesn’t and what will harm your website rather then help it. As an example, in 2020 I took over the maintenance of a website where the previous person running the SEO for it had linked to their site through hundreds of free directories and poor spamvertised websites. It took me around 2 hours to undo that damage, but another four months to start seeing positive results.

If you have a great website but poor results, please get in touch.

I offer a multitude of options, many of which can work side by side such as SEO, pay per click campaigns, Facebook and twitter adverts, product placement via social media influencers, non mainstream methods such as utilising highly optimised sites like Quora to generate highly targeted traffic, and many more methods that I will not openly disclose.

I don’t tie people into contracts. If you are not happy with any aspect, we part ways. However what you get is an up front plan. Weekly updates of perceived performance, where you can give feedback on actual performance, because visitors to your website don’t always equate to a return on investment. This constant review and feedback allows fine tuning to get best possible results, rather than a set it and forget it approach that many SEO companies adopt.


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Affiliate websites

Affiliate Marketing

Shaun O’Connor builds you affiliate websites and creates automation systems.

Over the years I have helped develop a few dozen affiliate websites.

The main part is automating the process, so that products don’t have to be manually added but can be imported on schedule to make product pages on the fly without any intervention once setup. Each time your affiliate feed is updated, your website automatically adds more product pages, updates them or deletes them if no longer available.

Automatically pulling in things like price, product description, images on the fly and creating pages based on templates that are all maximised for search engines.

What are affiliate websites?

Affiliate marketing is a business model where you actively sell other business’ products, then make a commission on sales. A good example of this could be cashback sites like Quidco or TopCashback.

Average commissions are usually between 10%-20%, but you can sometimes get paid up to 50%. The truth is it all depends on whose products you sell.

The beauty of this type of selling is that you don’t have to deal with the payment process, the shipping, the returns or the complaints. You simply refer the customer and receive your commission. It works 24/7 and if done properly will earn you money whilst you just sit back and relax.

Examples of this are

Approved Vitamins
AV Parts Master
Lock and Key

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I work with Magento


Since 2009 I have developed and maintained Magento websites. Being an opensource ecommerce platform, it comes with many benefits for companies requiring an online presence with a flexible shopping cart system.

Some of these benefits include total control of the look and feel of the website, as well as the functionality of the online store. It includes powerful marketing including comprehensive search engine optimisation.

The ability to scale Magento allows it to be deployed for small companies with only a few products, to those with tens if not hundreds of thousands of products with custom complex behaviour, all without the need to change platforms.

As with most of it’s competitors, Magento offers a variety of plugins and themes, which is my speciality. These plugins and Themes enhance your customers experience.

If you have a reason to sell online, Magento is one of many different systems I can design, install and configure to your exact needs.

I can take on your existing Magento website, arranging hosting if needed and migration from your old setup into a Magento dedicated hosting provider, with zero downtime.

If you are starting from scratch, I can design and build from the ground up to your exacting specifications.

Finally I can migrate you over from another system, for instance I have moved many Joomla websites using plugins such as Virtuemart, JoomShopping, Digicom and others over to the Magento platform.

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I work with Joomla!

Shaun O'Connor works with Joomla!

Joomla is a phonetic spelling of the Swahili word “jumla” (meaning “all together”) and was officially launched with version 1.0 on September 16, 2005

I personally have used Joomla since around 2007 extensively.

I started out installing and developing Mambo in 2003, I had well over 150 websites using Mambo by 2005, but by 2008 I had migrated all of these to Joomla which was a fork of Mambo, as I had foreseen the sad demise of Mambo. Indeed many of the developers of Mambo had already moved over to Joomla.

Joomla is used now worldwide by over two and a half million websites. Why would that not give you a positive image of the CMS? It’s totally dynamic in it’s use. From themes to plugins, everything is changeable and malleable, yet the power of this CMS can still be left with the customer after it’s initial deployment so that the cost of use does not have to be prohibitive.

I personally do not develop themes, I leave that with website developers, but I do develop plugins for a variety of customers, all bespoke.


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Mobile App creation.

Android and iOS apps

Since 2013 I have been creating high performance and feature packed mobile applications for Android and iOS.

Honing my skills initially creating apps for Blackberry, I moved onto now more popular Android an iOS.

First investigating your requirements, I identify the best possible solutions for your project.

I give you:-

  • Detailed project scope.
  • Realistic costs and time estimations.
  • Professional analysis and consultation on your project.
  • Suggestions on tools, methods, and solutions needed.
  • App store submission.
  • Android Marketplace setup.
  • Fast updates

A mobile app will bring your business a plethora of benefits. It won’t only increase traffic, but will generate better leads and customer conversions due to the targeted nature of apps.